SHOPPERS DRUG MART 

Project:

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Shoppers Drug Mart Mobile App: onboarding re-design to cultivate a more focused experience based on the users choices.

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Info:

 

Capstone client during the Fall 2022 semester.

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Objective: How can we improve the digital pharmacy experience so we can continue to attract patients to transact with us?

 

Opportunity: Increasing traction through the mobile and web platforms and having the ability to track the success on this modification from the number of transactions, patient registration and OSAT score.

 

Solution: Increase personalization options during onboarding.

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Role:

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UX Researcher & Designer

Motion Designer

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Tools:

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Figma

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Skills:

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Prototyping 

Research